Mini Art School Part 1 (A)
Design Basic Index: Decisive Presentation Exercise
Mini Art School Part II (B)
Adidas Logo Redesign (Original) (Redesign) Adidas uses the "ITC Avant Garde" font for their logo. The stripes on their logo represent the variety of the company. They aim towards promoting a lifestyle brand. However, I see Adidas as a sports brand so I redesigned the logo for the stripes to be vertical and represent a medal finish. Meaning then first stripe represent "1st Place," and the second stripe would be second and third would be third. I feel as though that gives it a more competitive feel to the brand. I also made the first stripe gold because that represent the color of a first place medal.
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