Adidas Logo Redesign (Original) (Redesign) Adidas uses the "ITC Avant Garde" font for their logo. The stripes on their logo represent the variety of the company. They aim towards promoting a lifestyle brand. However, I see Adidas as a sports brand so I redesigned the logo for the stripes to be vertical and represent a medal finish. Meaning then first stripe represent "1st Place," and the second stripe would be second and third would be third. I feel as though that gives it a more competitive feel to the brand. I also made the first stripe gold because that represent the color of a first place medal.
3. Compare the home pages of two online news organizations. What techniques communicate visual hierarchy? Does either employ modular page design? How do you know? CNN- The CNN homepage grasps the readers attention immediately by having the main headline in bold and bigger font then all the other sub headlines. Their website does use a modular page design in having stories orange in square and rectangular designs. The main headline is designed in a larger rectangle while supporting headlines are more square. The top story is based on the left side of the page and has many supporting links and articles under it while the the stories towards the middle only have two or three. ABC- ABC news uses a modular design as well. However, their visual hierarchy is in the center of the screen. Unlike CNN who's top headline was to the left. ABC also only has one major headline. They make the headline visible by having it in a bigger size font and bold as well. They also add an image that...
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