Adidas Logo Redesign (Original) (Redesign) Adidas uses the "ITC Avant Garde" font for their logo. The stripes on their logo represent the variety of the company. They aim towards promoting a lifestyle brand. However, I see Adidas as a sports brand so I redesigned the logo for the stripes to be vertical and represent a medal finish. Meaning then first stripe represent "1st Place," and the second stripe would be second and third would be third. I feel as though that gives it a more competitive feel to the brand. I also made the first stripe gold because that represent the color of a first place medal.
1. The poster grasps its audience attention immediately. The message is made clear by having "tryouts" in all caps. Uses hierarchy well. 2. The poster uses a bright gradient color that makes the design stand out. Really grabs that readers attention with such a bright color. 3. The font stayed consistent throughout the poster. Used more of a paint spray style font on the the word "tryout" which I liked because it is the main message in this design. 4. The poster is very detailed. The reader should be able to get all the information needed as it is made extremely clear and concise. 5. The text color and background colors are different. 6. The image of the player is not centered, therefore it is not in the way of content and not the center focus. 7. One thins this poster could've done better is having a bit more white space. The only white space that was present was on the top right corner. 8. I felt like this design used the rule of thirds e...
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