Adidas Logo Redesign (Original) (Redesign) Adidas uses the "ITC Avant Garde" font for their logo. The stripes on their logo represent the variety of the company. They aim towards promoting a lifestyle brand. However, I see Adidas as a sports brand so I redesigned the logo for the stripes to be vertical and represent a medal finish. Meaning then first stripe represent "1st Place," and the second stripe would be second and third would be third. I feel as though that gives it a more competitive feel to the brand. I also made the first stripe gold because that represent the color of a first place medal.
Cropping Exercise (Cropped) (Original) I cropped the original photo from a horizontal alignment to more of a vertical alignment to allow more emphasis and focus of the American Flag. (Cropped) (Original) I cropped the original photo into a horizontal alignment to focus on the “Rutgers Football” sign. The cropped phot would be suitable for a website header. (Original) (Cropped) This was an aggressive crop in order to focus on the block “R”.
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